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Printed Signage: Event Advertising On A Budget

  • Date27 September 2017
  • Reading time 4 mins read

In the midst of the digital age, an advertising medium that's often overlooked and under-utilised is signage. Printed signage is a fantastic way to create brand recognition and awareness, particularly when it comes to events. Don't underestimate the advantage of using big, bold and bright artwork on signage to expose foot and car traffic to your festival, event and/or message.

Mesh Direct have supplied numerous event advertising to some of Australia's biggest festivals and organisations, and are considered experts in the field. We understand that often, events are run on strict budgets and organisers can find it difficult to give the event the marketing attention it deserves. Here at Mesh Direct, we have plenty of budget-friendly solutions when it comes to advertising through printed signage. Here are some of our most popular options...

1. Utilise crowd control barriers

At events and festivals, crowd control barriers are already a must-have. They're a necessity when it comes to organisation, safety and creating an orderly system for queuing, so why not utilise these existing canvases to showcase your event branding and advertising?

We use dye sublimation printing to actually dye the design into the mesh of the barriers which results in fantastic colour representation and crystal clear prints. We're passionate about representing you, your brand and your event well, so we use only the best in printing technology.

One of the great things about crowd control barriers is how affordable they are. Give our team a call to learn what options suit your needs best (1300 368 978).

2. Use banners and signs

Another budget-friendly solution is printed banner mesh. This can be attached to temporary fencing and promote your event while your construction/event site is still in progress. We have a range of affordable options here including premium banner mesh, standard banner mesh, shade cloth and wind mesh.

Our printed shade cloth is an ideal branding and advertising solution for festival organisers, and it one of our most popular products. It's commonly used on barrier fencing, particularly on long runs where a high resolution result is not necessary. Shade cloth is our entry level branded fencing and is sold in rolls of 50m. Also referred to as scrim, fence fabric, scaffold mesh or fence mesh it is a durable material which can be reused, making it perfect for regular/seasonal festivals.

3. Corflute signage

Corflute is one of the most common forms of signage you’ll see around festivals events. It’s also referred to as corrugated plastic signage or corriboard and is a rigid, flat substrate which is highly versatile, can be applied virtually anywhere and is easy to install on any structure including walls, fences and hoarding.

You’ll likely see it in the form of security signs, safety signs, menus, prices, and dress code signs among other things. The corflute sign option provides a magnificent reproduction of your artwork for a budget price, rather than using vinyl lettering we print directly on the corflute signage substrate to achieve this magnificent result.

It can also be seen in real estate signage, the building industry and for major use in election campaigns. Durability isn’t an issue as corflute signs can be reused time and time again, making it ideal for seasonal events and festivals. Often seen in the outside environment being nailed to electricity poles, the corriboard signage option is one that is built to withstand the elements.

At Mesh Direct we are very flexible and are more than willing to customise your corflute signs according to all your needs. Our corflute signage is fully UV stabilised and with the proper care can be used for years. We use the highest quality inks available and our corflute signage is printed directly onto substrate on 3mm or 5mm thick bases.

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Each of these printed signage forms are a great way to advertise your event or festival at an affordable price. If you're interested to find out more about advertising through printed signage, give us a call on 1300 368 978.

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