News

Tips to create compelling retail signage

  • Date24 August 2019
  • Reading time 2 mins read

Signage is usually pretty essential for retail outlets. It serves an important purpose, from helping customers find the store to displaying important information and pointing them in the right direction for merchandise. We’ve had the pleasure of working with many big retailers over the years and we know a thing or two about creating great retail signage. Mesh Direct‘s in-house design team have put together these top tips to help you to create compelling signage for your store.

Be concise

The attention span of a customer is usually short. Retailers must remember that customers are often in a hurry. Therefore, it is important to get your message across quickly and simply.

Easy to read fonts

Make sure you use easy to read fonts. While some retailers might opt for the old-fashioned chalk on a chalkboard, it doesn’t mean that this approach is really driving sales. Choose clear font characters without curly-cues. If customers can’t quickly read it, they’ll move on.

Choose your words

Consider including words such as “you” and “yours” in the text of your signage. This makes it more relatable for customers and the sign becomes more persuasive. We recommend using short sentences. Avoid dull and boring retail signage. Unexciting signs will not attract buyers.

Have fun

Think outside of the box. If you create something different it’s likely to grab shoppers attention. Also, it’s more likely to stand out in their minds in the future.

 

If you need more advice about your signage, get in touch with our team. We have a dedicated in-house design team can advise and guide you through creating compelling retail signage.

Get in contact with us by clicking here.

Related Articles

How to Hang Your Banner

Banners are a great advertising tool. Whether you’re using them as part of a stall display, an outdoor advertising campaign, an event or even a screen for development projects, they can be your most reliable ally in increasing brand exposure and generating revenue.  While aesthetics and text are crucial to the design of your banner, … Continued

The Five Best Outdoor Advertising Campaigns of All Time (so far)

Effective visual advertising can be a unique artistic experience for both designers and viewers. Outdoors advertising campaigns which make us laugh, smile or think are the ones that stay with us throughout the day. They’re the ones we talk about with friends and share on social media. They’re the ones that change how we perceive … Continued

5 Tips for High Impact Banner Design

Visual advertising is still a staple of the marketing world – and for a good reason! Strategically placed in densely trafficked areas, a well-designed banner or billboard will generate interest in your company while you sleep. With tangible benefits for your bottom line, it’s essential to get this part of your marketing strategy right.    … Continued

Get more straight to your inbox by joining our mailing list.

  • This field is for validation purposes and should be left unchanged.