The Science of Colour: for Your Vinyl Banners

  • Date29 May 2023
  • Reading time 3 mins read

Colour plays a crucial role in the effectiveness of out-of-home advertising. So, when it comes to Vinyl Banners, choosing the right colour scheme can make all the difference in getting your message noticed and remembered. But why is colour so important in advertising, and how can you choose the right colour scheme for your Vinyl Banners? Let’s explore the science of colour and its impact on out-of-home advertising.

The Impact of Colour on the Brain

Colours have a powerful impact on the brain, triggering emotional and psychological responses that can influence our behaviour. For example, red is often associated with passion and excitement, while blue is seen as calming and trustworthy. Understanding these associations can help you choose the right colour scheme for your Vinyl Banner based on the emotions you want to evoke in your target audience.

Choosing the Right Colour Scheme

When it comes to choosing the right colour scheme for your Vinyl Banners, there are a few key factors to consider:

Branding: Your colour scheme should be consistent with your branding to create a consistent look across all marketing materials.

Contrast: A high-contrast colour scheme can help your message stand out and be easily read from a distance.

Emotion: Consider the emotions you want to evoke in your target audience and choose colours accordingly.

Environment: Consider the environment where your banner will be displayed and choose colours that will stand out against the background.

Popular Colour Schemes for Vinyl Banners

Now that we know the factors to consider when choosing a colour scheme for your Vinyl Banner, let’s take a look at some popular options. We whipped around the office to pick our sales team’s brains about which colours they believe work well and what are the most popular choices from Mesh Direct’s customers: 

Red and white: This high-contrast colour scheme is attention-grabbing and often used for sales and promotions.

Black and white: Sometimes dubbed as boring, but this high-contrast mix can be perfect for clear, concise and effective messaging. 

Blue and green: This calming colour scheme is often used for environmental or health-related messages.

Black and yellow: This high-contrast colour scheme is often used for warning or safety messages.

Purple and gold: A regal colour scheme that is often used for luxury or high-end products.

What to choose for your Vinyl Banners

Choosing the right colour scheme for your Vinyl Banner is an important part of creating an effective out-of-home advertising campaign. By considering your branding, contrast, emotions, and environment, you can create a colour scheme that will grab attention and leave a lasting impression on your target audience. 

Still not sure about your artwork? Not to worry. At Mesh Direct we have years of experience and an in-house design team who are on hand to help. We are happy to recommend and advise you on your branding and colour choices. 

Get in touch today by filling out a contact us form, or calling us on 1300 368 978.

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