GeoCon: Belconnen Display Centre

  • Date 26 June 2020
  • Reading time 2 mins read

GeoCon, a giant of the construction industry in Canberra, reached out to Mesh Direct in June 2020 to help brand and advertise their fantastic new developments in Belconnen with our Self-Adhesive Vinyl: the luxe and modern High Society, Republic and Dusk projects. To spice up the display centre dedicated to these builds, they asked us to wrap the windows in eye-catching prints that would entice potential buyers and inspire a sense of trust in the communities GeoCon is building. It’s always an honour to work with the established companies who are helping to bring our cities together!

Self-Adhesive Vinyl

The Challenge

The crux of the project was the size and detail of the window wraps, as well as the need to line the prints up precisely across multiple surfaces. It was a technically challenging design-and-print job that our team was more than equipped to handle.

As well as this, the prints needed to look bright and vibrant from the outside while resisting degradations due to exposure to the elements. The wraps would ideally keep their clarity and accuracy of print for as long as possible. Luckily, physical and aesthetic durability is our trademark!

The Product

We chose to use our removable window Self-Adhesive Vinyl with a matte laminate finish. This product looks as good as new for up to 5 years, all the while maintaining that flexibility to be easily installed, removed, moved and re-installed, which can be so vital in development projects.

Installed on the outside of the windows, the bold contrasts and prints are bright and eye-catching, easily drawing in potential buyers with their striking graphics.

The Result

The bold SAV wraps add a striking element of visual storytelling to the display centre, smoothly guiding curious passers-by towards the centre and providing a perfect opportunity for GeoCon to expand their brand presence. The audience is drawn into an enticing narrative which requires only that they follow the GeoCon arrows!

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