Imagine transforming a simple shipping container into a captivating billboard for your brand. Container branding, which includes container signage, is an innovative, cost-effective, and sustainable strategy that can significantly boost your business’s visibility.
Container branding is an art that combines creativity, strategy, and the clever use of space to communicate a brand’s message. Two primary techniques stand at the forefront: vinyl stickers and banner mesh or vinyl banners. Each method has its strengths and specific applications, depending on your target market and desired exposure. It’s not about simply slapping a logo onto a shipping container; it involves careful consideration of the audience, cost, the message being conveyed, and the number of signs needed.
In this informative blog post, the Mesh Direct team will cover a range of topics including strategies and techniques such as Vinyl Stickers, Banner Mesh, and Vinyl Banners. We will also provide an in-depth analysis of the top 5 benefits that container branding can offer. These benefits encompass increased visibility and brand awareness, versatility and portability, temporary offices and displays, unique experiences, and environmental sustainability. Stay tuned as we delve into the world of container branding and share valuable insights to help boost your business.
Our team at Mesh Direct has been privileged to assist in branding containers for some of Australia’s most esteemed companies and organisations, including large-scale retail and housing projects alongside unique experiences and attractions via branded container signage.
Vinyl stickers are an economical and resilient choice for promotional and advertising applications. They are resistant to tearing, water, UV rays, scratching, and fading, making them perfect for outdoor use. More importantly, they can be customised to meet specific design specifications, which gives your business the flexibility to make a statement that truly represents your brand.
These stickers offer versatility and straightforward installation. They can be easily removed if desired, making them suitable for event promotions and temporary container branding. Vinyl stickers are an excellent choice for container branding due to their versatility, simple installation, and the ability to be removed if necessary, making them ideal for businesses looking to advertise their products or services.
Banner Mesh or Vinyl Banners
When it comes to large-format shipping container advertising, banner mesh and PVC Vinyl are the most prevalent forms. These methods allow businesses to make a significant visual impact, drawing attention from a distance and making a lasting impression on viewers.
Affixing banner mesh or PVC Vinyl to a shipping container can be done through welding and eyelets or rope track installation. A welded edge is suitable for businesses that prefer a do-it-yourself approach, while the other installation offers a neater finish and is the strongest available, allowing businesses to meet their specific branding specifications.
Whether you opt for vinyl stickers or banner mesh or PVC Vinyl, the key is to choose the option that best aligns with your brand and target audience.