Sydney Opera House: Opera House Upgrade

  • Date03 June 2020
  • Reading time 2 mins read

When Sydney Opera House reached out to Mesh Direct in March 2020, we knew an exciting project was coming our way - and we were not disappointed! Sydney Opera House asked Mesh Direct to design the hoarding for their two-year upgrade project, a development that came with many specifications, high expectations and even higher exposure. We truly value the opportunity to work with such a culturally significant institution and love doing our part to help Sydney grow!

The Challenge

First and foremost, everything, from the banner to the sail track, needs to match the required colour, Sydney Opera House's famous Dulux Coconut Husk. With this in mind, many colour samples were produced and tested, and we made countless site visits to ensure our process, product and install were entirely up to scratch on all levels. Moreover, painting a sail track is a tricky process in-and-of-itself!

The upgrade is projected to last up to two years. Our products, therefore, need to be durable enough to look brand-spanking-new for over 24 months under the harsh conditions of an outdoors development site, creating maximum impact and exposure for the project over the entirety of its duration.

The Product

To meet these specific and technical requirements, Mesh Direct printed on our Fire Rated PVC Vinyl, a highly durable substrate with fantastic print quality. On top of this, we coated the vinyl in anti-graffiti/UV protection, so that the graphics would stay vibrant, accurate and clean for as long as possible, no matter the conditions. 

The Result

We ended up with an outstanding finish and a very pleased client. The colours are a perfect match to Sydney Opera House's branding; the graphics are sharp and accurately printed, and the hoarding will keep its shine for as long as needed. A two-year upgrade project becomes a fantastic two-year exposure opportunity for this Sydney landmark!

 

Related Articles

Construction: an Unbeatable Advertising Opportunity

The world is your oyster when it comes to advertising. No space is off-limits, too weird, or inaccessible. If a person can be there, then an advert can be there too! We’ve come a long way from sticking to traditional media placements like television, roadside billboards, magazines, and publication. Today, anything from toilets to buses, … Continued

Three Reasons Signage is Essential for Your Business

It doesn’t matter how strong your business model is, how reliable your sales methods are, or how masterful your expertise. Without strong branding, your business will struggle to get to the next level, or even off the ground. Signage, in particular, is a central element in any branding campaign. It allows you to bring your … Continued

Billboards Are Still the Best! Here Is Why.

In this age of digital, online, and pop-up ads, it’s easy to underestimate the power of traditional Out-Of-Home (OOH) advertising. But believe it or not, the good old billboard still has a lot to offer! There’s a reason billboards are still so visible, even almost two centuries after their initial invention. So if you’re wondering … Continued

Get more straight to your inbox by joining our mailing list.